Colleagues from Pilgrim’s UK and across the grocery industry gathered last week for the Barcode Festival, enjoying headline acts from Becky Hill, Example, Scott Mills & Rudimental with Ella Eyre.

The festival is the flagship fundraiser and awareness event for GroceryAid. It was also a great opportunity to showcase products and make new connections with 4,000 people working across the industry in all functions from logistics to shop floor to head office. The sky was the limit for brand activation opportunities.

Pilgrim’s UK invited a lucky few colleagues to attend and enjoy the day which proved to be a huge hit. This included Super STARS Winners and team members from sites that were triumphant in the Exec Choice Awards.

Rachel Baldwin, HR VP, explained: “Barcode Festival is more than just music and having a good time. It is also about raising awareness, connecting with those in the industry and raising money for GroceryAid. We are enormously proud of our work and contribution to GroceryAid. This year has been very challenging for the industry and our colleagues, but GroceryAid has offered a vital lifeline for many people across our sector – supporting those most in need.”

Attendees from Pilgrim’s UK included Iva Knapcikova, Accounts Assistant, who said: “We had an amazing time. After the last year, it felt unique attending such an event but very much worth the wait. The acts were wonderful and everyone we spoke to had a great time. There were also opportunities to learn more about the charity, its vital work and the impact it makes – a day well spent”.

Rachel added: “As a responsible business we support our colleagues in many different ways. We often signpost and forward team members to GroceryAid which offers a whole host of support options – something we and the sector are very grateful for.”

The charity now has big plans for the 2022 after the success of this year and will soon reveal how much was raised. To learn more about the festival and the charity, visit their website.